L’ANZA was introduced to the professional Haircare industry in 1985. It was the first major brand of Haircare to address individual hair needs through collections of formulas designed to treat hair and achieve therapeutic results. The proprietary formulations were designed around a revolutionary breakthrough – the Keratin Bond System (KBS). This protein delivery system uses an exact ratio of hydrolyzed keratin amino acids from human hair, vital minerals and herbal extracts, giving the hair unprecedented luster and manageability. With Keratin Bond technology, the inner structure of the hair was dramatically strengthened to make it look and feel stronger, softer, and remarkably healthy.
L’ANZA pioneered a whole new category of Healing Haircare. Hair is under constant attack from the environment and more people are chemically processing their hair. These new stress factors began affecting the hair. The hair needs to be strengthened and fortified to defend itself from the harsh aggressors it’s exposed to on a daily basis. L’ANZA therapeutic formulas target the causes of hair damage… not just the symptoms.